April 21, 2009

Promoting On Demand Content

Even with the widespread availability of on demand IPTV content, users’ viewing is dominated by scheduled television. Although most users will watch on demand IPTV content when it’s made available to them, the key challenge is increasing awareness of on demand shows that fit user’s preferences.

You can see an example of promoting on demand IPTV content within a conventional TV schedule at ITV’s web TV guide.

Key features

  • recommendations ‒ Drive on demand IPTV content take-up by providing contextual recommendations with in the TV Guide
  • Premium content ‒ Promote on demand or premium content from within the television schedule
  • Widen choice ‒ Choose other episodes of the same show, or related shows that the user might watch
  • Increase revenue ‒ Prioritise more valuable content and adjust recommendations based on user activity