January 19, 2010

3D TV Dominates CES 2010

As the jamboree of events and exhibitions drew to a close at the Consumer Electronics Show (CES) in Las Vegas on Sunday, everyone was heralding 3-D TV as the saviour for the recession-hit industry. Alas, what does it mean for consumers that are currently overseeing a digital switch over?

We are only just becoming accustomed to digital television led by IPTV technology, which allows you to watch video on demand (VOD) as well as broadcast material, and now we are hearing about 3D TV’s and channels dedicated to programmes filmed in this style.

It is understandable to therefore expect the surge of this technology to slowly infiltrate UK homes over the next few years, rather than having a sudden impact.

“3D is gaining a ton of momentum unlike any other technology in recent history”

This shouldn’t curtail the excitement simmering about 3D TV and the possibilities it is likely to create. One item of particular interest was LG’s new flat screen TV measuring just 6.9mm thick, roughly the width of a pencil. As well as offering 3D capabilities it has been designed with convenience and style in mind. Using wireless HD ready technology you can stream your content in HD to the TV, including VOD, from 30 metres range.

Samsung showcased their 3D TV with touchscreen capabilities including a QWERTY keyboard which allows you to watch live television whilst having a DVD playing.

LG were also busy talking up their TV with built in Skype so customers can make calls in high definition. Buzz Hayes, senior vice-president of Sony’s 3D tech centre, effused his excitement to the BBC, saying:

“3D is gaining a ton of momentum unlike any other technology in recent history. The market is ready for it and a lot of people are embracing it.”

3D Channels Ready for Launch

Sky are leading the way with plans to launch a 3D channel later this year whereas ESPN have committed to broadcasting 85 sports events in 3D.

It is unclear at this stage whether or not customers will be able to control what they watch in 3D as IPTV technology continues to pioneer new ways in which we personalise our viewing habits. However, the TV is becoming more central to our media habits with built-in Internet and now Skype available from our living rooms.

However, could we see a future where most of our programmes are viewed in 3D and we have the same control over what we watch and when as we do with the digital age? That will surely be the next step, especially as it is in the film industry where 3D has boomed!