July 28, 2010

Less is more for TV recommendations

There is a great interview with Sheena Iyengar on the BBC’s website at the moment:
http://www.bbc.co.uk/programmes/p009060l

You can read how we apply her research to TV Content Discovery on our white paper here:
http://www.tvgenius.net/resources/white-papers/recommended-viewing-approaches-promoting-ondemand-programming/