February 1, 2010

Improving the relevance of TV search – new white paper

We have released today our latest white paper, on the challenges of improving TV search.

To quote from the introduction:

As more and more TV channels become available carrying high quality programming, and with the increasing take up of video on demand (VoD) services, operators and viewers are turning to search as an alternative to the traditional electronic programming guide (EPG). This increases the amount of viewing done by the viewer and subsequently raises their loyalty towards the TV service, leading to a reduction in churn for Pay TV providers, and lower customer acquisition costs for other providers of TV listings services.

The white paper is available online here and also in PDF format.