Genius Reminders
An entry level personalisation product, email and SMS reminders provide a simple way to personalise without the need for complex login systems or user authentication. User’s can select to be reminders when a particular show, topic, or even actor are available to watch.
Email Reminders on Whats' On TV
Across all of our services, the most popular reminders are shows and sports, with some actors also receiving high subscriber numbers. On average, users who sign up for email reminders, sign up to be reminded about 2-3 different topics, with some signing up for several hundred different reminders.
You can see examples of our Email and SMS reminders on ITV, AOL, and What’s On TV’s TV Guides.
Key features
- Increase loyalty ‒ users receiving regular communication from services are more likely to choose them in the future
- User intelligence ‒ even a basic personalisation product provides a lot of information on what shows people like, and this is fully reported on a daily basis through our Analytics
- Integrated content ‒ editorial content from web and mobile services can be integrated into the reminders to further drive traffic to web and mobile services
