Targeted Advertising
Targeting advertising at users who are more likely to appreciate the products on offer can increase advertising revenues for those selling the space and also provide a more cost effective method for advertisers to reach their audiences. Gathering information from the shows that people are interested in can provide a high level of demographic targeting. This can be used to raise revenues and target more appropriate advertisements at consumers.
Targeted advertising on itv.com
Typical examples include targeting advertising at people who are interested in a particular category of show, or in shows that are relevant to a certain start, or related to a specific show that an advertiser wants to target. Our flexible targeting engine can integrate with any ad insertion engine or web ad servers to facilitate this premium targeting of advertising.
You can see an example of our targeting advertising on ITV’s web TV guide.
Key features
- Demographic targeting ‒ Target specific interest groups or demographics according to the shows that people are interested in
- Better user experience ‒ Make advertising more relevant to the shows that people are selecting: for example promoting sports products from a sports show
- Web ready ‒ A sophisticated Ajax ad proxy facilitate real time ad targeting on web sites after the page has loaded
